For my final major project, I wanted to combine my love for digital marketing, social media and graphic design. I focused on marketing Swedish brand Monki and their beauty range to a market of females aged 18-25 in the UK. This involved creating a strategic marketing plan, magalogue and an updated website and app design.
I created a detailed marketing plan for Monki to grow in the UK over Spring Summer 2017, which covered areas such as brand analysis, the target consumer, promotional strategies, distribution and campaign monitoring. The main features of the campaign were a UK-based consumer competition on the social media platform, Instagram with integration of the updated Monki app. This also included UK-specific social media accounts, a multi-sensory launch event and geo-located Snapchat filters in the Monki London store.
As part of my final major project, I created a magalogue for Monki's SS17 Beauty range. It aims to generate interest around the beauty range and encourage consumers to interact with Monki both online and offline.
Monki's beauty magalogue differs from the typical product catalogue, designed in a creative way and with magazine-like content to keep the target audience engaged. The magalogue features interviews with top beauty Instagrammers from the UK, a beauty trend forecast and a consumer competition, alongside information and tips on how to use Monki's SS17 beauty products.