Lorna Collins — Freelance Graphic Designer & Illustrator

Hygge Retail Concept



BRIEF: To create a new fashion retail concept that trades via E and M commerce as well as a physical retail space. To create a strong brand identity that is suitable for your target customer. Outcomes included a range plan, visual merchandising toolkit and Google sketch-up.

OUTCOME: ‘Hygge’ is a pop-up store that combines ten modern brands from around the world to create a Scandinavian-inspired experience, taking inspiration from their love of minimalism and clean design. This project also included creating my brand logo, moodboards, a mock-up website and an app.