Sleepgoddess

Branding: The Coco Package

Sleepgoddess is a beauty-sleep brand that provides innovative, natural sleep aids such as shower mists and loose leaf tea. Their goal is not only to improve their customer’s sleep but also to make their nightly routine fun and enjoyable. The brand identity is uplifting, balanced and representative of their ethical products. This was achieved with a soothing and earthy colour palette, with the addition of a bright peach accent colour to signify the energy you feel after a good night's sleep. This playfulness also comes across in the brand logo, which feels modern and friendly.